Read the case study and answer the following questions:
Gousto’s stated mission is to “to become the most-loved way to eat dinner. Delivering precise ingredients and delicious recipes, directly to homes, we harness technology to offer families a new, better way to shop and cook.” Drawing on evidence from the case study evaluate their mission statement against the ‘six successful tests of a mission statement’ (Wilson and Gilligan, 2005). (30 marks)
In its fundraising round in the summer of 2019, Gousto raised around £30m additional investment through private equity firm Perwyn; taking its total external investment to about £100m. What might have been the advantages to Gousto in raising investment in this way in comparison to other alternatives? If further investment is needed in the future, what reasons might cause Gousto to move to an initial public offering? (25 marks)
Describe five external business environment challenges which might affect Gousto’s business model. (25 marks)
The guidance notes will give the questions a bit more clarity, and all information required for the answers will be within the documents enclosed, additional information may be found on the website for the business involved in the case study.
