Describe why more people should purchase an Apple iPhone.
As a marketer, how would you reposition the product in the customer’s mind to increase its purchase?
(OPTION: Lower the price). Outline your strategy. Create a new tagline for the iPhone. “Be there when you can’t be”. A pandemic tagline emphasizing Facetime.
For one reference use: Principles of Marketing Version 2.0 John F. Tanner, Jr. and Mary Anne Raymond
