Answering the folling questions. (Chapter’s 1-3).
• Determine the demographics, psychographics and lifestyle of the ERDEM customer.
• How would you incorporate Atmospherics into the store location? Think about elements used in Concept Stores (discussed in class) and how that could influence your customer to feel more welcomed.
• Which areas would you emphasize the most to drive sells?
• Choose one color strategy and determine how you’d merchandise the clothing, fixtures and
merchandising elements within these areas?
• Creatively determine a surprise element within your Visual Merchandising. This should grab the attention of the customer, promote sales and/or encourage social media sharing (go-viral).