Penny Market is a grocery retail company based in Germany that operates in many other European countries. The company wants to start operation in the UK and has contacted you as a consultant to analyse the current business environment of the UK. Present a report to the company’s board by answering the following questions.
1. Explain the market structure in the UK within which the company will be operating.
2. What are the economic factors within the UK that will affect the business of the company?
3. What are the likely impacts of Brexit on the business operations of the company?
4. Analyse the impact COVID-19 is likely to have on the business of the company?
Report Template:
Cover Page
Abstract
Table of Contents
1. Introduction (150 words)
Provide a brief background of the report.
2. Discussion and Analysis
2.1. The Various Market Structures (200 words)
Briefly explain the various market structures.
The Market Structure of the UK’s Grocery Industry (300)
Explain the market structure of the UK’s grocery sector. Explain what structure it is and why is it so.
2.2. Economic Factors of UK and How They Will Affect Penny Market (1000 words)
(Select and explain any four economic factors of the UK and how they can affect business of the Penny Market)
2.2.1. Demand and Supply
2.2.2. Income Level
2.2.3. Inflation Rate
2.2.4. Forex Rate
2.2.5. Interest Rate
2.2.6. Taxes
2.2.7. Recession
2.2.8. Employment Rates
2.3. Likely Impact of Brexit on the Penny Market’s Business in the UK (500 words)
Explain the impact Brexit could have on the business of Penny Market should they invest in the UK.
2.4. Impact of Covid19 on Penny Market Should it Invest in UK
2.4.1. Immediate impact (200)
Explain what immediate impact Covid19 will have on Penny Market should it invest in UK
2.4.2. Future Impact
Explain the long-term impact of Covid19 on the business Penny Market if it invests in the UK
3. Conclusion (200)
4. Recommendations (200 words)
Provide recommendations on how Penny Market can overcome the challenges outlined in the report.
