Submit a position paper reviewing current/future marketing challenges facing US companies competing globally.

Submit a position paper reviewing current/future marketing challenges facing US companies competing globally.

As suggestions consider marketing alignment, branding, technology, mobile/devices, disruptive innovation, and content. These are merely suggestions and not intended to limit your position.

Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. The Journal of Services Marketing, 31(1), 11-15.

Gummerus, J., von Koskull, C., & Kowalkowski, C. (2017). Guest editorial: Relationship marketing – past, present and future. The Journal of Services Marketing, 31(1), 1-5.

Brychkov, D., & Domegan, C. (2017). Social marketing and systems science: Past, present and future. Journal of Social Marketing, 7(1), 74-93.

Cowden, B. J., & Alhorr, H. S. (2013). Disruptive innovation in multinational enterprises. Multinational Business Review, 21(4), 358-371

Abiodun, A., & Sarpong, D. (2018). Disruptive innovation at the base-of-the-pyramid. Critical Perspectives on International Business, 14(2), 111-138.