You are required to write a paper that provides critical insight into the future strategic performance of your selected company.
Guidance notes
You are required to:
1. Select an organisation (a real organisation that is currently operating) that fits the ‘choice of company criteria’ listed below.
2. Analyse its external environment now and in the future.
3. Identify its internal strategic resources, capabilities, etc. now and in the future
4. Look at its future potential and the strategic recommendation that you would make for it in achieving sustainable competitive advantage in the future.
5. Suggest how the company could implement these strategic recommendations.
You are required to write a paper that identifies its critical success factors and the capabilities of the organisation. The aim is to provide some insights into the future strategic performance of your selected organisation in your prediction of how it is going to meet the challenges of the future external environment.
Naturally in looking at the future of an organisation it is important to look at the current and future sector(s) / market(s) it operates within and the competitive forces driving that sector(s)/market(s) along with macroeconomic forces of the future. Equally important is to critically analyse the internal resources/competencies that may/may not be leading to competitive advantage.
Your choice of company – Criteria
You have a choice of company, but it must be within all the below defined characteristics and please give attention to the list below.
• Your company must be a real company currently operating…AND… 1
• It must be a company that has been or is facing strategic challenges since the start of 2019…AND…
• Your company must be from one of the following areas:
o UK grocery retailers, (e.g. Tesco)
o Global automobile companies (e.g. Toyota)
o UK delivery companies (e.g. DPD)
o Global smartphone manufacturers (e.g. Samsung)
• It must not be a company identified for case study discussion in our 6909Y seminars.
• The example companies above are just for illustration. You could use one of them, but equally you are welcome to use another business that is fits all the criteria above.