As a business leader you must be able to synthesize, in an extremely impactful manner, the key points of a consulting assignment. Read the Welch case and, through an executive summary, identify in the case points where the The Leadership Challenge 67th edition ISBN 9781119278979111927897X content was used in the case. The executive summary should be no more than 3 pages double spaced (not including cover page or reference page).
Although the length requirement is short, the depth, breadth, and complexity expectation is high. Write this as if you are a president of a business unit and you are writing to your board of directors to influence them that your company needs to enhance their leadership capability (not just leadership development) to drive business results. It must be at a level where a board could make multi-million dollar investment decisions based on the quality of your writing.
You can get right to the point, but you must do it in a compelling manner which flows well and looks like a very professional business consulting document. You must identify at least 4 key points from the case where concepts from The Leadership Challenge are used. In addition, you need to demonstrate excellent use of business vocabulary, leadership vocabulary, and power words in a manner that compellingly supports your points and is integrated. The writing must flow smoothly and professionally with zero mistakes relative to grammar, spelling, and punctuation. The report must come across as a consulting document where the reader clearly walks away with an understanding of what GE has done and how they could apply key concepts to improve their business based on your understanding and presentation. This document should motivate your board to invest heavily in leadership to significantly improve their business based on the integrated content from the GE case and The Leadership Challenge. You do not need to address a specific industry or business for your board, but if it makes it easier to write and you want to state what business your company is in that is acceptable.