Analyze the purpose, audience, and message of your ad and what rhetorical techniques the ad uses to communicate this message. Hint—the message is probably more complex than simply: “Buy our product!” Consider the following: medium; context; audience; tone; voice; appeals to ethos, logos, and pathos; and other rhetorical tools we’ve discussed; pay particular attention to visual composition and rhetoric. Ultimately, your paper may conclude by answering this question: Is the ad effective? Why, or why not? Essentially, you are analyzing a) the tools the ad uses to appeal to its audience and b) how effective those appeals are.
remember my classmates and teacher are the audiences for this essay.