The assignemnt is divided in two parts. First part needs to asses the marketing communication models: Perception of risk and the elaboration likelihood model for the Uk electric car market. The second part is to compare and contrast the branding strategies from a marketing communications
standpoint of two competing high street clothing retailers in UK. The comparative analysis should be based on Aacker brand equity model.
References needed from the 8th Edition of Marketing communications – Chris Fill and Sarah Turnbull – Pearson.