“Monthly STAR Report-Full Service Hotel”
Answer the following questions ;
(1) In your opinion, what are the most important three tabs in a Monthly STAR Report? And Why?
How can a hotel that is underperforming their comp set (being beaten) use a Monthly STAR report to improve its performance? (Note: The subject hotel in the attached STAR report may outperform their comp set in some areas.
(2 ) is asking a general question of how to use a Monthly STAR report to improve a hotel performance)
Note;This case analysis requires you to analyze a hospitality business situation, answer questions, and demonstrate knowledge-based on information gained from the prior and current course material. Course material or content is attached . In addition, two credible external sources (outside of course material) are required to support each of your case analysis.
Please see below.
Answering Case Questions:
Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
Each question response should provide the depth of analysis, significant insight, and application to at least one course concept from prior or current course material(see course content pdf attached) and make sure you cite .