question –
How successful was the campaign? Use TWO tools to measure this success and justify the use of tools

Measurement to date – the campaign is still going!

If can’t find specific data EXPLAIN which tools you would use

Base your measurements / suggested measurements on your Objective
based on john lewis Chrismas campaign 2020

please look at the document attached for objectives

This video will give you some great ideas on how to measure a campaign’s success-

– Info about the ad on the website:

(Links to an external site.)