ow can you use what you have learned from this movie in your future as a marketer?

Watch and Analyze Frontline’s The Persuaders

Watch Frontline’s The Persuaders (https://www.pbs.org/wgbh/frontline/film/showspersuaders/) and review the analysis here: https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/citizen.html.

This video is fairly old, but the information in it is still interesting. After watching the movie and reviewing this analysis of themes in The Persuaders, (ignoring the out-of-date-technology and tactics) conduct your own analysis, and prepare a written response. Remember to relate your paper to what you’ve learned in your reading assignments and weekly content so far.

Task Description

In a 3 page, double-spaced paper, describe your reaction to this movie by answering the following questions:

Did anything in this movie surprise you?

What did you find most interesting from a marketing perspective?

What ethical considerations does this movie raise?

How can you use what you have learned from this movie in your future as a marketer?