Products that achieve feasibility, viability, and desirability, are bound to be the most successful, but the product or service must first be designed to provide a desired solution or fulfill a need for the design process to be considered human-centered.  A good example of an organization that has successfully achieved this balance is Nintendo. Rather than competing with other gaming companies which were focusing on graphics and consoles, Nintendo used new technology to create the Nintendo Wii. Through innovative thinking and design, with a fresh new focus on enhancing the user experience, Nintendo broke through the competitive constraints of the gaming industry to create an affordable yet profit-generating product that has become hugely popular with consumers.

For this week, please discuss the following:

What are some ways for an entrepreneur to go beyond convention to design a product to appeal to a particular market?

  1. Make sure to reference at least one source of your choosing, within your initial post to support your thoughts, by using proper in-text citation. You may use a minimum of one direct quote or a paraphrase. Include the source in the correct APA format, listed beneath a References header.

Neck, H. M., Neck, C. P., & Murray, E. L. (2020). Entrepreneurship: the practice and mindset. SAGE Publications, Incorporated.