Strategic Management 2020/21

Formative assignment brief

The following is a question taken from the summative assignment (the summative assignment will be released to you in week 8).

This formative assignment is an informal way in which you can enhance your learning of topics in this module and receive feedback on your progress.

The question is as follows:

Analyse the competitive forces in the food retailing industry in the UK taking account of the variety of players from small independents to the largest chains.

You are required to submit an assignment plan which should focus on the features of the competitive environment, drawing on Porter’s five forces model to underpin your analysis. You will be required to undertake appropriate research to inform your analysis of the industry’s growth and the nature of your research should be highlighted in your plan.

You can submit this work individually or in groups (up to a maximum of 4 in each group).

Your group plan should be no more than 1 side of A4 paper and must be submitted through Canvas. Your submission should clearly identify each member of the group with each student’s SID.