Why do you think Turbo Tax used the promotional strategy they used and do you think it was a good approach? Why or why not?

http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0

Answer these questions:

1) What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.

2) What do you think is a key promotional disadvantage a product like Turbo Tax has over products in some other categories/industries? Give an example.

3) Why do you think Turbo Tax used the promotional strategy they used and do you think it was a good approach? Why or why not?

4) What are some other ways Turbo Tax could promote their product?