Analyse the resources and key competences of the organisation to identify a set of Strengths and Weaknesses and identify core competences

Company-ASTRAZENECA

1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)

2) Analyse the resources and key competences of the organisation to identify a set of Strengths and Weaknesses and identify core competences (key factors that may give the company its competitive advantage). (30%)

3) Evaluate the given strategy (as per chosen organisation) using SAFe criteria. (30%)