Your assignment is the following:

  • Explain the definition of a Key Performance Indicator (KPI). What makes a useful KPI?
  • List 9 specific key performance indicators that a CFO might use to evaluate the past results or use to evaluate estimated future performances.
  1. A minimum of 4 of the KPIs must not use only financial data but must include some operational data. For example, the numerator and denominator can be the following:
  2. Both financial data (max 5)
  3. One can be non-financial and the other financial
  4. Both can be non-financial
  5. One KPI does not have to have a numerator or denominator (# of lost customers or EBITDA)
  6. Make sure for each KPI you explain briefly what the KPI measures and why you feel as CFO that this can be a key performance indicator.