Instructions:
Your task is to produce an Investment Analysis Report (with a maximum of 2,200 words, tables/graphs not included) appraising the return on equity of the firm you selected for review over the past two years using the latest 10-Q and the corresponding 10-Q from the previous year (so if you are using the 3rd quarter 10-Q, the comparison should be the 3rd quarter 10-Q from the previous year). You are required to employ financial statement analysis to break down the return on equity into its key parts using the basic Du Pont formula (See the reference section 3.6 of Chapter Three: Analyzing Financial Statements and point values below). consider that the panelists are all busy professionals not interested in reviewing a long report; therefore, you will need to keep to the word limit. The panel has also asked that you focus on analyzing the issues rather than on purely describing information. Analysis requires you to focus on explaining and predicting implications of trends rather than merely describing trends. Plan to include the following two sections in your analysis: