1. generic business strategy (are they cost-leader, cost focus, differentiation, or differentiation focus) and include the trade-offs. 2. Consider why firms need to grow, and evaluate different growth motives for this firm. and
3. analyze how the firm compares to its competitors as well as the industry average. Lastly, do analysis of transfer go using 4P framework used in marketing. For the next page, refer to guidlines it is self explanatory. To wrap every thing up make suggestions and give solutions to case. lmk if you have any questions.
