Determine four major difficulties that can compromise an organization’s attempt to communicate with customers in any location.

Determine four major difficulties that can compromise an organization’s attempt to communicate with customers in any location. Provide examples.
Public Relations:
Public Relations (PR) “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Review the Toyota Crisis article carefully and search the web for more information needed to understand their case of PR.
Explain the issues that can arise in different country markets when marketers decide to implement a global sales promotion strategy.
Differentiate between personal selling and direct marketing.