Draw on selected knowledge management concepts, theories, and models to analyse and critically evaluate the knowledge management of APPLE INC.

Your report should focus on the following aspects:

  1. The analysis of your organisation’s approaches to internal knowledge management, for instance relating to its knowledge management strategy as well as practices and tools in use.
  2. The analysis of your organisation’s approaches to sourcing and managing external knowledge as well as protecting its knowledge.
  3. The evaluation of the approaches in place and the derivation of recommendations for how the knowledge management of the organisation could be improved to foster innovation.

To achieve this, it will be critical to understand and briefly introduce the organisation, highlight the key knowledge management challenges it faces, and characterise its knowledge management requirements and aims. Also consider discussing enablers of knowledge management that your organisation has or should have in place.

Report Structure

The report should comprise the following parts:

  1. an executive summary – 400 words
  2. an introduction setting the scene and outlining the aim of the report – 200 words
  3. a brief overview of the organisation and its knowledge management challenges and aims, drawing attention to the major features that you will relate to in the main analysis and recommendations (note that this part is different from the introduction) – 250 words
  4. the main analysis that considers approaches to internal knowledge management – 1000 words
  5. the main analysis that considers approaches to the management of external knowledge and knowledge protection – 1000 words
  6. recommendations on how the organisation could improve its knowledge management in the light of your analysis – 750 words
  7. a conclusion that summarises your main findings and highlights limitations of your report – 400 words

NOTE: The suggested wordcount for each section is only a suggestion; you do not have to stick to these wordcounts.