Assessment for Health Psychology requires you to provide a 2000 word critical evaluation of any health
promotion leaflet you choose. We have provided four examples of these types of leaflets covering a number
of different health-related behaviours. Your critical evaluation of the piece of health promotion should be
based on the theoretical and applied knowledge you will have encountered with respect to psychological
processes in health behaviour.
Here are a number of questions you should be attempting to address during the course of your evaluation
and which should provide the basis of your critical evaluation:
1. What are the aims and objectives of the leaflet?
2. Who is the leaflet aimed at? Should the leaflet be developed to take account of different groups of users? If so, why and how?
3. How does the information included in the leaflet take account of what we know about why some
people undertake health behaviours and others do not?
4. How does the information included in the leaflet take account of what we know about how people
change their health behaviours?
5. How can the leaflet be improved to take account of your critical evaluation?
You should attempt at all times to structure your critical evaluation in terms of how available theory, models
and empirical evidence
