Identify barriers to the effectiveness of social marketing and information campaigns

1.Describe social marketing and the communication process.

2.Describe appropriate applications of social marketing and information campaigns in communication of health education/health promotion messages.

3.Discuss the social context in which social marketing and information campaigns operate.

4.Identify barriers to the effectiveness of social marketing and information campaigns

5.Discuss the theoretical framework of social change.

6.Identify appropriate message based and behavior based social marketing methods for communication of healtheducation information,

7.Identify ethical issues surrounding social marketing,

8.Evaluate a social marketing campaign.

9.Identify the significance and implications of health care providers’ messages to consumers.10.Apply this model to a project.