Is ‘big data’ a threat to existing competition law / antitrust?
In this essay use the following headings as subject areas to explore and discuss.
• What is Big data and how is it different from normal data
• Is big data a threat to competition law /antitrust. If so, how?
• Is big data source of substantial market power? Give examples of current cases and give both arguments that support and disagree with the statement that big data is a source of substantial market power.
• Is big data a threat to current competition law tools such as HM Test and SNNIP test. Is currently competition law tests and guidelines suitable for digital markets. Give yes and no arguments.
• Discuss Mergers and acquisitions and big data
• Abuse of dominant position and big data – market power and big data and its implications for competition law
• Use current cases to illustrate above points.
