Industry Research and Application
Research your product/service’s industry with regard to mark-ups and contribution margins.
- Describe the industry
- Discuss the margins and markups on goods or services
- Discuss other economic factors that affect the mark-ups
- What marketing techniques can companies use to support the pricing schemes that support their margins?
Use research from quality graduate-level resources and at least two articles from full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.
