How to measure and report on social media efforts to help guide social media content and strategy related to campaigns on COVID-19 vaccine?

1 – Develop a meaningful social media content strategy for global advocacy priorities (uploaded) focused on immunization and health, including COVID-19 vaccines.

2 – Craft engaging social media (Facebook, twitter, instagram) content from key messages (Vaccines & COVAX Key Advocacy Messages) uploaded

3 – How to measure and report on social media efforts to help guide social media content and strategy related to campaigns on COVID-19 vaccine?

4 – How to provide analytics reports and provide recommendations on tactics to improve social media?