Q1. Critically evaluate the reasons for their current strategic position using both internal and external analysis tools. Ensure that you justify your choice of analysis tools.

Q2. Critically evaluate the impact of clear strategic intent for an organisation using your chosen example including how this has impacted upon various stakeholders

Additional Assignment Guidelines are in the documents attached.

There is also a list of recommended reference sources to use in addition to other ones. The Number of sources is indicative but should all be solid sources.

This assignment is the first of two assignment for a course. The second assignment will be based on the information contained on this one.