Identify an issue of public health concern within a specifically defined population, where behaviour plays an important role in health outcomes. Using relevant theoretical models and evidence,develop a novel health promotion intervention designed to positively influence the health behaviour(s) of your chosen target population.

1. Critically engage with the role of social, psychological, and cultural influences on health behaviours

2. Critically explore and evaluate a range of strategies and techniques evidenced to enhance the effective communication of health promotion messages