Describe the product that is being offered by Custom Clothing, using concepts from Block 4, Reading 31,and information from Case Study I.

Block 4Note:

Questions 1 and 2 should be answered using Case Study I (Sustainable and Eco-Friendly T-Shirt Printing – A.M. Custom Clothing).

Question 1

Describe the product that is being offered by Custom Clothing, using concepts from Block 4, Reading 31,and information from Case Study I.(20 marks)

Question 2

Discuss the societal marketing issues that relate to Custom Clothing, using concepts from Block 4,Reading 36, and information from the case study.

Analyze the strategic choices that Custom Clothing as considered for responding to the societal challenges.(