Case study Maruti Suzuki India: Defending Market Leadership in the A-Segment
The final project for this course is the creation of a research report.
Problem solving is the heart blood of any organization. In today’s world, data metrics are used extensively for accountability and performance measures. These demands require a specialized form of problem solving, but there are many ways to approach data-driven problem-solving.
Using action research is a very powerful tool for identifying, analyzing, and explaining problems by using the evidence from the data analysis to guide decisions.
In this final project, you will create a research report based on the application of action research processes for developing problem solving strategies. In designing the report, you will follow the best practices for ethical research.
You will utilize the research process to inform decisions in your professional life and as a framework for approaching research projects in other courses in your program. The final product will be a comprehensive research report using the five-step research process (identify the problem; understand the theoretical framework of the problem; design the research study; collect, explain, and analyze the data; report the results; and make conclusions and recommendations).
You will refer to the given case study and choose a research problem that has (or could have) real business or organizational applications. You will explore the theoretical foundation of the problem by integrating information from a variety of quality sources.
Then you will apply basic quantitative analysis as a part of this process and use this analysis to propose a recommendation for action. The finished research report will serve as a deliverable to a decision maker as seamless and cogent analysis of the research problem, including the evidence for resolution.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions.
In this assignment you will demonstrate your mastery of the following course outcomes:
• Analyze data-driven business problems using action research
• Determine the theoretical foundation of business problems through the analysis of relevant, quality sources
• Analyze qualitative and quantitative data using primary and secondary sources to generate meaningful results
• Apply ethical reasoning that complies with legal and professional standards of practice to the research enterprise
• Present the findings, conclusions, and recommendations of research studies through the effective integration of written and analytical skills
