Rate of Return
Post a brief description of a public health initiative (you may choose smoking cessation).
Describe at least two challenges of quantifying the rate of return for this public health initiative.
Using the principles of rate of return, explain whether the financing this initiative is justified.
Be sure to support your postings and responses with specific references to the Learning Resources.
Getzen, T. E. (2013). Health economics and financing (5th ed.). Hoboken, NJ: John Wiley and Sons.
Chapter 12, “Financing and Ownership of Health Care Providers”
Ginsburg, P. B. (2008). High and rising health care costs: Demystifying US health care spending (The Robert Wood Johnson Foundation, Report No. 16).
Patrick Richard, Kristina West, & Leighton Ku. (2012). The return on investment of a Medicaid tobacco cessation program in Massachusetts. PLoS ONE, 7(1), e29665.
Richard, P. West, K., & Ku, L. (2012). The return on investment of a Medicaid tobacco cessation program in Massachusetts. Plos one, 7(1). Retrieved from
