Discuss the importance of realizing that two essential questions we have to solve are, “How do you get people’s attention?

Essential Emotions

Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die.

Discuss the importance of realizing that two essential questions we have to solve are, “How do you get people’s attention?

Equally as essential is “How do you keep the people’s attention?” Name the two essential emotions they point out as critical.

Each student should present a hypothetical situation where they are giving a speech and utilize one or both of the essential emotions you would use to gain and keep the people’s attention. This may be something that has actually happened to you.