Ad Analysis Questionnaire Basic Information
What is the name of company?
What product is being promoted?
Where was the ad published?
When was it published?
Color
Are there any predominant colors in the ad?
What are they?
What significance do these colors hold?
Why do you think the advertiser chose these colors?
Copy
What kind of copy is in the ad?
Where is the copy placed?
Does the ad use a variety of fonts and sizes?
Why do you think the copy was used?
Product
Is there a picture of the product in the ad?
Where is the product placed?
If not, why do you think the advertiser chose not to show the product?
Models/Celebrities
Are there any models or celebrities in the ad?
How are they positioned?
Why do you think such models or celebrities were used in the ad?
Following is the peer edit checklist we will be using in class to assess each other’s ad analysis essays.
Ad Analysis Peer Edit
Introduction
Does the writer offer information about the ad being examined?
What product is being promoted?
Does the writer offer an unbiased description of the ad?
What is the writer’s interpretation of the ad?
Does the writer offer a plan of development?
