Explain the behavioral factors that influence the effectiveness of communications.

Integrated Marketing Plan

This assessment is for students to apply all IMC content covered in the course to a real-life business context and create a thorough IMC plan.

1.1.1Course Learning Out comes This assignment addresses the Course Learning Outcomes of:

1.Outline the nature of IMC and describe its environment;

2.Explain how to set IMC objectives and formulate an IMC budget;

3.Evaluate creative strategies in the light of given marketing objectives and strategies;

4.Explain the behavioral factors that influence the effectiveness of communications; 5.Prepare an IMC Plan