Assessment and Allocation of Marks
Presentation and Final Report Components required
1. Structure
Evidence of Planning/Preparedness a clear step by step process introduced and concluded to make the campaign come alive
Clear, logical sequence of ideas
2. Content
Is the campaign choice appropriate for the assessment task?
Does it show a clear development of the campaign? Sources of information used should all be accounted for in the final report appendix / bibliography
Description v Analyses be careful not to always be describing, but rather try to show clear thought of analysis at every step of your campaign development.
3. Communication Skills
Delivery of the PR campaign should be clear and concise so that the reader will be able to follow and be able to make thoughtful judgements. Interaction with audience should be on a good level and be considered when the presentation is made via video.
Is the poster presentation engaging and stimulating?
4. Resources
Appropriate use of presentation aids for presentation. This should then be carried through at the written report stage with use of the relevant visuals and further explanation of the use of such mediums.
Does it show a clear development of the campaign?
All the written material must be free of typographical errors such as misprints or use of wrong characters. Do make sure you ask a peer to read through your final draft below is a list of guide-questions which will be addressed when the work is marked.
Report of PR Campaign overall should tick the questions below
Is the campaign, original and authentic?
Is there an awareness of the various steps and how a campaign requires constant reviewing?
Has the area been researched, and all possibilities fully explored?
Is what is proposed relevant, concise and original?
The report should be written in academic style without journalistic flavor. Do include a summary of the project in the final report.
