In approximately 250 to 300 words (about half of what is below), reorganize, edit, and rewrite the memo below on a sales promotion. As written, the email is sprawling and often confusing. Rewrite it with the store’s sales staff as audience. Edit and cut ruthlessly. Make its central points clearer and more concise. Avoid repetition. Focus on a defined pattern of development. How do you organize and communicate essential information? Use the exact format for the memo in Alred’s Business Writer’s Handbook . Be sure to use block paragraphing; work with single-spaced text.
In your editing, reconsider patterns of “methods of development” here. Don’t simply cut and paste or “repackage” the text. You don’t have to include all of the below information in the email.
What do readers here need to know? Sort essential information from unessential information in terms of the pattern of development you are trying to achieve. Choose one, clear pattern of organization introduced in the “methods of development” presentation under “PAGES” on CANVAS. Examples here include chronological steps within a process, order of importance, or “problem and solution.” Be sure to indicate your choice of pattern somewhere in your submission here.
Again, you don’t have to include all of the information that is here. Don’t simply cut and paste, but also edit for focus, particularly within paragraphing. Cut and rewrite as necessary for clarity. Choose the information that you feel is essential for your audience, then develop that information in a clear pattern of organization. Break the email into shorter paragraphs or bulleted points to facilitate communication. Edit for tone to reinforce key points of instruction.
