The Essay (about 2 pages in APA style)
What is the name of the business that hired you as the consultant? You can select a real business or you can make one up. Assume they do not have a data analytics function. Who is your customer (the person that hired you)? Is it the CEO? The CIO? Someone else?
What things are important to this business? For instance, if you are writing about a company that makes paper products, then for instance the availability of wood or recycled paper is likely to be important to them. Many more things are probably important to them too, such as sales, costs, inventory, competitors, supplies, etc. Tell the customer which thing or which things they can expect to get from this new data analytics function.
How might an ongoing data analytics function (not a one-time thing) provide some of these things that are missing but are important to your client? What is a reasonable time to set up such a data analytics function?
What are estimated costs? What is your estimate of the duration of this project? (You can revise these later – for now just estimate)
Use APA-style to write this essay. Do not repeat the numbered instructions in this essay. Do not simply “Educate the reader” with definitions.
