Marketing High Performance Organization
Overall Task
1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organization of your choice.
Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organization (40%):
Criterion 4 – Partnerships & Resources:
i) How well do they build sustainable relationships with their partners & suppliers?
ii) Do they manage their buildings, equipment, and resources in a sustainable way?
Criterion 5 – Processes, Products and Services:
i) Have they defined the key processes required to deliver their strategy?
ii) Do they develop new, innovative products and services?
2. Based on your analysis, offer, and justify one operations/supply chain management strategy that the chosen organization could pursue to drive business excellence (40%)
