Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification.

Assessment Tasks
Firstly, you must research and select a company website which has not been
selected by your peers.

• Note:  Do not start work on the company website until it has been approved by your seminar tutor.  Email your seminar tutor about your choice of company.

• The chosen company website will be allocated to students on a first
come first serve basis.

This assignment requires each student choose a website of a company and
research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues Consider E-business concepts and approaches to comment on specific
strengths and weaknesses of your chosen website..

2. Identify competitive strategy and digital business strategy the company
has followed and provide recommendations/suggestions with clear
justifications.

3. Identify their digital marketing strategies and options and provide
recommendations/suggestions with clear justifications .

4. Using similar web market intelligence platform (similar web.com) please
discuss the customer traffic data and provide recommendations/suggestions
for further improvement with clear justification (week 4 topic).

5. Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification.

6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).