Six Powerful Principles for Dynamic Communication
Heath, C., & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Random House.
Communication is a powerful force. Look at some magazines, billboards, radio stations, or television ads.
What do you see that impacts you? Is there something pulling you to be impulsive?
What is the advertisement and why does it touch or motivate you? How could this knowledge help you in the marketplace? Apply this idea to the concept in your reading of the six principles of sticky ideas.
How do you see them applied? Which ones stick with you and urge a response? Which one or ones would you use according to your style of communication?
