What is the certification process for each of your Green Initiative/Eco Label you selected?

Green Market Activity

Part 1
Using the Green Initiative/Eco Label you selected, what are the standards associated with the green label?

What is the certification process for each of your Green Initiative/Eco Label you selected?

Do you think that this Green Initiative/Eco Label you selected is legitimate? Why, or why not?

Discuss your rationale for why you think the label is or is not legitimate.

Does the label comply with the FTC’s Environmental Claims:

Summary of the Green Guides? Discuss specific points in your summary to which the label does or does not comply.

Does the presence of this Green Initiative/Eco Label influence your purchasing decision? Why, or why not?

Part 2

Using the data you collected and the useful websites compose a scholarly report about Green Marketing:

Compose an introduction and conclusion to your paper.

Write a one-page summary about green labeling, greenwashing, and the information you gathered from your three Green Initiative/Eco Labels.

Incorporate information from the Tsai and Dahl articles (pp. 112 – 122) in the textbook. Do not forget to cite and reference your sources.

You are required to have a minimum of three sources. All sources used must be referenced using APA format. Submit the completed template to the instructor for grading.