Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.

A Case Analysis of Uber

Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.

Construct and 8 page analysis of Uber using the following criteria.

-Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.

-Explain Uber’s surge pricing in the context of shifts in supply and demand.

-Evaluate Uber’s surge pricing in the context of price discrimination.

-Apply the concepts of economies of scale and economies of scope to Uber’s business model.

-Apply the concepts of game theory to Uber’s market.

-Assess Uber’s potential for international expansion and potential trade policy issues.

-Explain the incentive pay model Uber uses and how it affects the principal-agent problem.

-Discuss any asymmetric information issues with Uber’s business model.