Evaluate the company’s competitive advantage and competitive positioning (as a result of the analysis in the preceding sections)

Analysis and Evaluation – Critical Company Analysis and Evaluation
• With specific regard to the previous sections, you must:

• Examine and evaluate the Vestas’ marketing resources, capabilities and assets by applying the Hooley et al.’s Marketing Resources, Marketing Assets and Dynamic Marketing Capabilities (2017, pp.137-153)1

• Also consider the most critically important and pertinent resources, capabilities and assets in its other business areas (e.g. Financial, Human, Physical, etc.) and how they impact upon marketing strategies

• Evaluate the company’s competitive advantage and competitive positioning (as a result of the analysis in the preceding sections)

• You MUST use and reference key marketing concepts, models and terms from relevant academic reading.

• It is suggested that the second part of the report is around 1,000 words