EXPLAIN AND build your ETHOS or credibility.

Use EVIDENCE (statistics, examples, testimony); REASONING (from specific instances; from a general principle; causal; analogical).

EXPLAIN AND build your ETHOS or credibility. Use photos or examples to establish PATHOS (if appropriate). Use strong connotative language.

Be sure to RELATE your topic to the audience and show your understanding of the TARGET AUDIENCE.

If necessary, use goodwill statements throughout. Keep in mind: Your wording will vary from this template. Your body points and sub points may also vary from this template. Just make sure you are following a PERSUASIVE speech outline format guide.