A good marketing plan details what you want to accomplish and helps you
meet your objectives. It should:
– Explain (from an internal perspective) the impact and results of past marketing
decisions.
– Explain the target market in which your business is competing.
– Set goals and provide direction for future marketing efforts that are attainable.
– Set clear, realistic, and measurable targets.
– Include deadlines for meeting those targets.
– Provide a budget for all marketing activities.
– Specify accountability and measures for all activities.
– Be a fluid document that is used, maintained, and updated as your business
grows and succeeds.
