Explain your knowledge of marketing through your application of marketing concepts to ECRH, not through general description of the concepts.

Important note about the team project: You are creating a Marketing Plan for ECRH. There should be absolutely no generic discussion in a Marketing Plan. Every line in these team assignments should relate directly to ECRH.

Any generic marketing discussion will lower the team’s grade. Explain your knowledge of marketing through your application of marketing concepts to ECRH, not through general description of the concepts.