What is the main advantage and disadvantage that Terra Cycle has relative to this direct competitor?

Terra Cycle Case study

EXTERNAL ANALYSIS – COMPETITORS
Which competitor should be categorized as a direct competitor to Terra Cycle Inc.?

What is the main advantage and disadvantage that Terra Cycle has relative to this direct competitor?

Direct Competitor

Advantage Disadvantage

MARKETING
Would it be more appropriate for Terra Cycle Inc. to implement a push or a pull strategy? Explain.

Push or Pull?

What should Terra Cycle Inc. emphasize in its promotional messaging? (3 marks)

Areas for Emphasis

What are some creative promotional strategies that Terra Cycle Inc. should continue to leverage and/or should implement?