What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?

Write a 175- to 265-word response to the following:

What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?

What marketing strategy could be put in place to minimize negative perception by the community?

Take a balanced view of this question. Avoid stating that the organization should continue all services regardless of the cost – that is not the real world.