Establishing Organizational Mission Statements and Goals
After an organization has assessed its resources and opportunities, it can begin to establish goals and strategies to leverage them.
The goals of any organization should derive from its mission statement , a long-term view or vision of what the organization wants to become.
For instance, Starbucks’ mission, “to inspire and nurture the human spirit—one cup and one neighborhood at a time,” speaks to the company’s desire to be a gathering place in neighborhoods.
When an organization decides on its mission, it is answering two questions: Who are our customers? and What is our core competency? Although these questions appear very simple, they are two of the most important questions for any company to address.
