Bella Springs
1. Conduct an analysis of the external environment and the drinking-water industry in Ghana. 2. What are Bella Springs’ sustainable competitive advantages? 3. What risks are inherent in the business? 4. What is the current capacity of the water-filtration system? 5. At the current production rates, when will the company break-even and be able to pay off its large upfront investments? 6. Should Bella Springs expand? If so, when and how?
500 words max (— 2 pages double spaced) • Brief summary of case • What is the primary issue? • What are the decision criteria? • How would you go about solving the problem?
